Principal’s Message

CAREER WATCH – EVENTS MANAGERS ARE HOT PROPERTY

From organizing birthday bashes,Wedding anniversaries to college festivals. India’s newly arrived and fast- multiplying tribe of events organizers or managers have entered the corporate world with panache and pizzaz. Suddenly events management firms and start up are sprouting across the country and events managers with the required skills and experience are hot property in a languishing job market.

Event management as a vocation has its origin in in – house events including beauty paegents.But circa the mid 1980s corporate managers became aware that they could target small and specific markets and build up customer goodwill and patronage by organizing fun filled promotion events.

Hitherto companies tended to focus solely on above the line marketing, spending on traditional mass media such as television, radio, and print advertising the promote their brands and products. Of late, however , they are venturing beyond mass media to win friends and influence people Consequently promotion budgets have jumped as high as 40 percent in some cases.

Because carefully orchestrated evenets facilitate direct interaction with captive customer, a growing number of corporate managements are providing for them in their sales promotion and marketing budgets. Whether they are glittering product launches,silver anniversaries of hit films, sponsored cultural events, fashion shows,or bug fat weddings, they all have to be professionally organized down to the smallest details. This requires a lot of backstage work and professional expertise.

Qualities required for success in this yet-developing profession are ability o work long hours, to take spot decisions with little room of mistake,intelligence and creativity. Another requirement is working knowledge of civic,criminal and other laws to stay the heavy hand of the police and municipal authorities to protect the intense of clients.

Study Programmes – During the past few years several institutions have sprung up to offer courses in events management. Although a good degree and on- the – job training are adequate,a diploma in event management is an additional advantage in the present scenario.

Events management is offered as a subject in most advertising and public relation courses. Though not comprehensive, they provide an overview of the subject. Specialized courses are offered in several institutes which have recently sprung up in Mumbai and other parts of country. You can opt for a course in events management if you are equipped with a bachelor’s degree or even a Plus Two Certificate. Information about formal event management training programmes in other parts of country is not readily available. However few among the high profiles institutes offering formal EM training are –

• NATIONAL INSTITUTE OF EVENT MANAGEMENT(www.niemindia.com), Mumbai with branches in Pune,Ahmedabad,Odhisha,Jodhpur and Kohlapur offers a 11- month part time diploma in event management, 11 month part time PG diploma in event managements and a 11 month diploma in advertising, media and event management.
• Colleges of Event and Media (http://www.coemindia.com) Pune, offers a PG diploma in event management, and special diploma in event management.
• INSTITUTE OF TOURISM AND FUTURE MANAGEMENT TRENDS (www.itft.edu.in) Chandigarh, offers a PG diploma in event management and conferences and event management through correspondence.
• EVENT MANAGEMENT DEVELOPMENT INSTITUTE (www.emdiworld.com) Lower Parel, Mumbai with branches in Delhi and Bangalore , offer a postgraduate diploma in event management and public relations and postgraduate diploma in event management.
• NATIONAL ACADEMY OF EVENT MANAGEMENT AND DEVELOPMENT (www.naemd.com) with branches in Ahmedabad, Jiapur, Delhi and Mumbai offers a diploma and postgraduate diploma programmes in events management.
• INSTITUTE OF INTEGRATED MARKETING COMMUNICATIONAND MANAGEMENT (www.iimcm.net) New Delhi offers a 11 month Postgraduate programmes in event management

There’s a great future in this field for the energetic and the innovative with events management likely to acquire industry status like television and films.

Energizing Brain Foods – HEALTH AND NUTRITION

Its exam time and children are burning the proverbial midnight oil preparing for the critically important final exams. During this period, student’s meal should be rich in Carbohydrate, Omega 3 fatty acids and anti- oxidants. its also important for children to drink plenty of water and avoid caffeine and aerated drinks. Here are two recipes which will energize children during those long hours of brain work.

This recipe contains three ingredients the brain loves – banana, avocados and eggs. Avocados contains monounsaturated fat, which ensures healthy blood flow and in turn healthy brain functioning. Bananas provide carbohydrates and eggs the proteins, vitamins and egg the proteins, vitamin and minerals.

• 1 cup Avacado flesh(ripe
)
• 1 banana
• 1 egg
• ½ cup cocoa powder
• 2 tbsp honey(optional)
• Dark chocolate chunks to taste
• ½ tbsp baking soda

• Preheat oven to 350® F
• Combine Banana, avocado and honey in a bowl. Mix until smooth.
• Add the egg, baking soda and cocoa powder and blend.
• Sit in the dark chocolate chunks, broken into bits.
• Drop spoonfuls of cookie dough on a baking sheet lined with parchment paper.
• Bake for 12 – 15 minutes or until the centre is set.
• Let it cool for five minutes on the baking sheet, then transfer it to a cooling rack.
• Consume immediately or store the cookies for up to five days in the refrigerator in an air tight container.

Carrots are good source of Beta-Carotene,Fibre,Vitamin K , Potassium and Antioxidants. Turmeric contains Curcumin which has powerful anti inflammatory and antioxidant properties. Adding a pinch of pepper to the turmeric activates.

• 3 carrots
• 1 large onion
• 3 minced garlic cloves
• 1 inch finely grated fresh ginger
• 2 inch finely grated fresh turmeric
• ¼ tbsp pepper
• 4 cups vegetable stock
• 1 tbsp lemon juice
• 1 packet coconut milk
• Olive oil
• Blask seasame seed

• Dice the onion and carrot into small chunks and grate the ginger and turmeric finely.
• Heat a small amount of olive oil in a large stock pot and sauté the onion for three minutes until translucent. Now add the minced garlic, turmeric, pepper and ginger and sauté for another one minute.
• Next,add the carrot and sauté for two minutes.then add the vegetables stock and simmer for 20-25 minutes until the carrot is cooked through and soft.
• Use a stick blender to blend the soup until its smooth. Stir in the lemon juice. Serve with a swirl of coconut milk and black seasame seed.

DO IT YOURSELF - CITYSCAPE FOR YOUR LIVING ROOM

Participating in creative DIY activities with children is a great way of bonding the family. Every child will remember special moments spent with parents making something wonderful.

While starting DIY project with your child, shun the mobile phone and other distractions. This will demonstrate that focusing on completing and activity task often necessitates switching off gizmos and forsaking all distractions. If your child is too young to safely handle the scissors, you will need to do the cutting and chopping. But please encourage your child to air ideas.

To create a cityspace,first experient with stock/chart paper to see if it is stiff enough to stand steadily. If not, try a different variety. Card sheets in different textures are available in the market- they will add beauty to your city scape.

• Cardboard box
• Stiff white card/Chart paper
• Scissors(large and small)
• Craft glue
• Blue paper

• Draw a rough sketch of a landscape with houses, trees and clouds on the chart paper.
• Cut off the upper part of the cardboard box, so that the back is left intact, and the front is cut to a low level making the first layer.
• Cut out way patterns for the landscape, as seen in the picture and paste them three centimeters apart behind each other creating different layer adding dimension.
• Fold strips of paper sideways and cut out the house shape and building shapes.
• Use small scissors to cut out the doors and windows. By cutting folded paper, you can ensure that all the buildings are symmetrical.
• Cut out clouds, mountains trees bushes and other shapes.
• Paste blue paper at the back of the scene.
• Arrange the cut-outs and paste different ones on different layers for a lovely scene.
• To create dramatic effects buy a string of serial lights in white or blue. Place the string in between the layers. Switch on the lights and watch the magical effect.
• Once you have made one cut out scene you can try out different ones.
• You could make a forest a garden a candy land or whatever your creativity prompts.